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The USPTO will reject any application that is 'confusingly similar' to an existing registered mark. Running a search before filing helps you identify potential conflicts, saving you non-refundable filing fees and months of time if your name is already taken.

A company name is your legal business entity name. A domain name is your website address. Neither gives you the legal right to stop others from using similar branding. Only a trademark gives you exclusive nationwide rights to use that name in connection with your specific goods or services.

The TM symbol can be used by anyone who claims rights to a mark, even if it's not registered. The ® symbol is strictly reserved for marks that have been officially registered with the USPTO. Using ® for an unregistered mark is illegal and can hurt your registration chances.

The best names for trademarks are usually 'fanciful' (made-up words like Exxon) or 'arbitrary' (common words used in an unrelated way, like Apple for computers). Names that are 'suggestive' (like Netflix for streaming) are also strong. Avoid names that are purely 'descriptive' (like Cold Beer) or 'generic' (like Smartphone), as they are very difficult to protect.

The USPTO may issue an 'Office Action' for issues like descriptiveness or similarity to another mark. You have a window to respond and argue your case. These are common, and League TM Solutions offers services to help you respond to these legal pushbacks effectively.

A federal trademark registration can last forever, provided you continue using the mark in commerce and file your maintenance documents. Renewals are required between the 5th and 6th year, the 9th and 10th year, and every 10 years thereafter.